We showed the same AI edit to pros, hobbyists, and social creators — and the people who should love it most pushed back hardest.
Photographer personas spanning professional, hobbyist, and social-creator expertise, run as moderated sessions so the friction is observed, not guessed.
Counts the moments users hesitate, redo, or route around the feature — the signals that predict churn but never show up in an aesthetic score.
How they scored
Beta channels and in-app feedback skew toward power users, so the middle of the market gets missed before launch. This study surfaces the segment split a launch can't see in advance.
Knowing which segment a feature delights and which it quietly alienates is the difference between a celebrated launch and a feature your best users learn to avoid.