THE INDUSTRY VIEW / 02

Retail.

How AI shops, chooses, and serves.

3 studies · 2 scoped comparisons

A warm miniature boutique where a customer and shop assistant consider an item at the counter. — Retail & brands
Hover over the scene or choose Replay scene to play a short animation. Use Pause motion to keep scenes still.

A virtual shopper uses a laptop beside a parcel and clothes.

Illustrative virtual userA JOURNEY, IN CONTEXTShopping is only the beginning.A customer carries their preferences and history into support.Explore the customer journey

THE RETAIL VIEW

Different questions. Clearer signals.

Each comparison belongs to its own study and panel.

SIMULATED PANEL / BRAND PREFERENCE

Aimé Leon Dore vs. Kith

Measure

01Aimé Leon DoreFinal preference in this panel22 / 30 02KithFinal preference in this panel8 / 30

Final preferences. 30 simulated personas · Selected preference panel. Tested 5 May 2026.

Preferences in this panel, not overall market share.

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PILOT COMPARISON / AGENT VS. AGENT

Shopping & support agents

Measure

01gpt-5.4Simulated shopping & support agent7 / 12 02claude-opus-4-6Simulated shopping & support agent5 / 12

Journey meta-analyst wins. 12 matched simulated customers · 4 sessions each. Test date not recorded.

A full-journey verdict across four sessions, distinct from session wins.

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INDIVIDUAL ASSISTANT REVIEW

Casper

Tested 9–10 Oct 2026

3 / 5Fixed timing questions without an answer

Three of five earliest-return repeats gave no timing answer. Shipping-fee answers split against conflicting saved policies; alternate-address pickup needs an approved operating rule.

YOUR CUSTOMERS. THEIR CONTEXT.

What would they experience?

Explore how your AI handles people’s goals, situations, and unfolding conversations with VIVID.