Aimé Leon Dore
Streetwear brand · four-pair preference study
22 / 30Final persona preferences
Takes three of four style axes in this panel.
Final preference
Takes three of four style axes in this panel.
SAVED EVIDENCEPublished
Aimé Leon Dore vs. Kith
Aimé Leon Dore received 22 final preferences to Kith’s eight in this four-pair study. The panel judged the same images blind and then with the brand named.
- Fieldwork
- 2026-05-05
- Study scope
- 30 simulated personas; 22 in-bubble, four edge, four outside; four image pairs.
MATCHED STUDY EDITION
Brand preference
Two brands judged against the same four-pair stimuli and panel. Baseline only; cue-memory waves are excluded.
30 personas × four image pairs, blind → brand revealed → final preference
| Entity | Final preferencesHigher within this study |
|---|---|
| Aimé Leon Dore | 22 / 30 |
| Kith | 8 / 30 |
How to interpret these measures
- Final preferences
- Preferences in this panel, not overall market share. Final overall forced choice; 30 simulated personas
- The cohort is heavily in-bubble (22/30) and uses four selected image pairs.
- This edition does not compare chatbot performance.
THE SAVED OBSERVATIONS
What the evidence shows.
Kith
Streetwear brand · four-pair preference study
8 / 30Final persona preferences
Owns city polish without a brand-name lift in this panel.
Final preference
Owns city polish without a brand-name lift in this panel.
METHOD & SCOPE
How this study was run.
Four sequential image pairs, blind then brand revealed, followed by one overall final pick per persona.
34 of 120 pair judgments flipped on reveal: 27 toward ALD and seven toward Kith.
The 5 May one-shot baseline has no memory carryover. Three 15 May cue-memory waves are a distinct protocol, with ALD/Kith results 21/9, 22/8, 22/8.
LIMITATIONS
What this does not establish.
- Selected images and an in-bubble-heavy simulated cohort do not represent overall market preference.
- Baseline and memory waves must not be treated as one unchanged-protocol trend.
- Preference is not a retail-support or purchase-conversion metric.
FOLLOW THE SOURCE
Study material.
Explore the available sources behind these findings.
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