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SAVED EVIDENCEResearch review

British Airways · CX evidence review

Four of twenty virtual-user opening replies denied the eligible fare refund. Four of fifteen fixed checks missed or changed the policy question; partial answers remain distinct from complete correct answers.

Fieldwork
10 October 2026 (UTC)
Study scope
Three carrier-specific fixed questions × five attempts, alongside adaptive virtual-user conversations.

THE SAVED OBSERVATIONS

What the evidence shows.

British Airways

BA website AI assistant

4 / 20Virtual-user opening fare denialsFour opening replies denied the fare refund for the qualifying booking-mistake case. A fifth denial appeared in a leading follow-up and is not another opening.

Four of twenty virtual-user opening replies denied the eligible fare refund. Four of fifteen fixed checks missed or changed the policy question; partial answers remain distinct from complete correct answers.

Recorded gap

The eligible exception was missed

Four opening replies denied the fare refund. One additional chat contained a denial only in a leading follow-up; it remains with that exchange.

Needs review

A refund mention was not a complete answer

Three of five eligible fixed replies stated the option, but only one named original payment and none explicitly stated no penalty.

Observed answer

The near-departure boundary was stated

Four of five fixed replies stated the exclusion for travel within twenty-four hours of booking; the fifth gave no policy answer.

METHOD & SCOPE

How this study was run.

36 chats · 56 captured question/reply pairs. Findings use 55 pairs: 40 in 20 virtual-user conversations + 15 fixed-question first replies. The additional single-question pre-test is preserved but unscored.

These are hypothetical policy conversations, not completed customer transactions.

24-hour booking-mistake refund: A booking mistake on a non-refundable ticket, noticed after payment. Does cancelling now qualify for a full refund? Expected against saved policy: Apply the exception to the fare; explain a full refund, no penalty and return to the original payment method. Observed context: The 3 option statements were not complete answers: only 1 named the original payment method; none explicitly stated no penalty.

Unused taxes after 24 hours: The 24-hour window has passed. Can unused government and airport taxes be reclaimed, with what charge and payment method? Expected against saved policy: Separate the non-refundable fare from refundable unused taxes; explain a possible charge and original-payment routing. Qualify any fee amount. Observed context: One reply asserted a £35 fee that the saved clauses do not verify. Another qualified eligibility and omitted charge/payment details.

Travel within 24 hours of booking: The flight departs 20 hours after purchase. Does the 24-hour booking-mistake refund option still cover this ticket? Expected against saved policy: State that this specific option does not apply to the 20-hour booking-to-departure interval. Observed context: Four replies stated the exclusion. None promised eligibility for this option; other possible refund routes were not tested.

LIMITATIONS

What this does not establish.

  • Twenty adaptive conversations and fifteen fixed first replies on one public surface; hypothetical cases do not measure customer outcomes.
  • A follow-up denial prompted by leading wording is kept separate from four opening denials.
  • The three eligible-case option statements are incomplete, not three complete correct answers.
  • Two tax answers require fee/completeness confirmation; no exact fee, booking or refund was transacted.
  • New chat windows do not prove independent backend sessions.

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